The Fresh Exchange Blog

App in a Day: Presenting Cape Town Love


App In A Day: Cape Town Love  |  The Fresh Exchange

The 24 hours have passed and Cape Town Love, our app in a day, has been submitted to Apple. It has been a wild, fun, inspiring, and draining 24 hours. We have gone nonstop solid since 1 PM Cape Town time yesterday. It has been a night of espresso shots, African beer, random dance parties, break through creative moments, and exhaustion unlike we have ever felt. But it was all worth it to create Cape Town Love. The app was inspired by the city we have been working in for the past 6 days, and we wanted to develop something that did not just offer another pack of graphics, but meant far more. We wanted to find a way to celebrate the Mother City, and to help encourage people to discover the beauty that we have found in this place.

When we, Wild Measure & Over, first talked about the idea of concepting, designing, and from the ground up coding an iPhone app in 24 hours, we weren’t sure if it was possible or if anyone else had ever done it. As far as we knew, we were the first! A Wild Measure for sure! I am a strong believer in challenging yourself, and this was a challenge. Because of the challenge, we not only learned something about our own respective workflows, but have also learned more about each other as creatives. Personally, I have discovered about a dozen new styles to my own hand lettering that I did not know existed until I created more than 50 phrases and graphics all within the last 24 hours, for this app.

This was a huge collaborative effort with both the Wild Measure creative team and the Over team from all around the world. We each played a part in making this happen, and it feels really good to see it completed and looking even better than any of us had imagined it would look when we first set our computers on this table to begin.

App In A Day: Cape Town Love  |  The Fresh Exchange

So here is how it began: we set the clock for 24 hours, then went for it. We didn’t have a name or direction; we just knew we wanted to do an app that utilized some of the core functionality of Over while inspiring people to explore the amazing places we had just experienced in Cape Town. So we gathered some images and built a color scheme off of the landscape surrounding us. We then brainstormed a name and icon look for the app.


App In A Day: Cape Town Love  |  The Fresh Exchange


After we came up with a solid name and icon, Megan got to work illustrating the places and things that would inspire people to explore this amazing city. Check out what she created, below!

App In A Day: Cape Town Love  |  The Fresh Exchange

As we were working on the branding and illustration work, the Over team went to work on the UI flow. Aaron and Jeff blew our minds with the speed and creativity it took to come up with the app. They started out trying to simplify, then simplifying farther, until we got to the beautifully simple flow you see below.

App In A Day: Cape Town Love  |  The Fresh ExchangeApp In A Day: Cape Town Love  |  The Fresh Exchange

It was an amazing effort to see all of this come together. From sunrise to sunset we were amazed to see this city move, sleep, and wake.

App In A Day: Cape Town Love  |  The Fresh Exchange

You can download Cape Town Love for free in the coming weeks and use it in a simple, yet beautiful way to help you explore, discover new things, and experience Cape Town for the beautiful and inspiring place that it is. The graphics Megan made reflect places we suggest visiting and experiencing for yourself. We expressed our creative inspiration in Paris through photos and type, and here we have done something similar with Cape Town. We took that idea to the next level by developing a way for you all to use this app and artwork daily should you live in the Cape Town area, or to help you discover Cape Town for the first time if you travel here.

It has been an amazing and crazy whirlwind to brand, hand letter, develop, name, market, and build a new app simply as a reflection of the city that has inspired us because of how alive and full of innovation and fresh design we are, and because of the high quality of life we’ve seen nestled amongst probably the most beautiful and unique landscape in the world.

As soon as the app is live in the App Store, we will let you know. If you would like to get an email when it is live, sign up here.

Thanks again to Over and their amazing team for dreaming big with us and being more than willing to take a Wild Measure with us.


Leave a comment

  1. Well done to you all! Can’t wait to see it in action ;o)

  2. Wow, that was crazy; congrats guys. Can’t wait to see it!

  3. I still can’t believe you guys made it in a day. Do you plan on upgrading it in the future? I would love to hear more about the process of creating the app and submitting it.

  4. Congratulations on getting this done! The project sounds amazing, even more just because you loved the city. I’d love to visit Cape Town so your posts have been extremely inspiring.

  5. Awesome feat! I love how you shared the journey. Congrats on the mission complete.

  6. Very cool! I will definitely download it. And believe it or not, there may be a chance I’ll head to Cape Town in November. My boyfriend and I have a week vacation slot and have been passing different ideas back and forth as far as locations. I’ve enjoyed your posts so much that Cape Town has become a serious contender on the list!

  7. Great work guys 🙂 Loved following the journey with you. Would be wonderful to have an app like this for other cities too!

  8. […] enjoyed reading about the Cape Town Love app that Megan and Mike of The Fresh Exchange created in less than 24 hours. While you’re on the […]

  9. […] is largely inspired by Wild Measure’s latest adventure with Over, where they created an app in a day. How crazy is that? Be sure to […]

  10. Ah, this looks like such a beautiful app. Well done guys! I live in Cape Town and this app is perfect.

  11. This is so amazing! It’s really incredible what you can achieve when you set your mind to it! Great work to the whole team!

  12. […] of Cape Town and all it’s wonders, you can read about how they created the app in 24 hours here and watch a short video by Megan and Over designer Aaron Marshall. It’s really fun and I […]

  13. […] about how they created the app in 24 hours here and watch a short video by Megan and Over designer Aaron Marshall. the app itself is great to look […]

  14. […] This is actually Aaron Marshall’s second “Love” app. Last September, Over partnered with Michigan design group Wild Measure to create Cape Town Love as an “App in a Day Challenge.” In 24 hours, the two groups designed and coded the app from the ground up and submitted it to the app store. You can read the Wild Measure blog post about the experience on their site. […]

  15. […] the challenge of conceptualising, designing and coding an iPhone app from the ground up in a single day. And that’s exactly what they […]

  16. What an amazing job guys!! Congratz, but please tell me this app will be ip and running for Android sooooon? Thiswould make my Day!

  17. […] today, I found out that the makers created this app in only 24 hours! You can read more about it here. I really loved using this app in […]

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