The Fresh Exchange Blog

Goodbye Hitch Design Studio

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Announcing Wild Measure  |  The Fresh Exchange

First off this is not an April Fool’s joke…I am not a holiday person so I completely forgot what today was so forgive me. This is the real stuff. 

Someone once told me that it is better to begin, than to wait for perfection. Although it is scary to announce something you don’t feel you have completely planned out or finished, it is also super exciting. So say good bye to Hitch and hello to Wild Measure. We are launching today because we cannot wait any longer. With only a landing page, facebook and twitter account. But we have our voice, we have our logo, and we have a list of clients we are deeply in love with. I think that is all you really need to begin.

For the last 4 years I have worked under the name of Hitch Design Studio and when I launched I had the objective to design wedding invites, create logos, and design blogs. I quickly walked away from doing wedding invites as I realized it was not my thing, but continued producing logos, blogs, and web designs. I loved it, but it was not till this last Summer and early Fall that I began to see my passion shift in my work. I know now that the act of doing and jumping in head first was the smartest thing that I did for myself as a business owner. Many people ask me how I knew what to do and the short answer is I didn’t. You make mistakes but the mistakes are what show you the direction to go. Starting a business, beginning a blog, and everything in between helped me understand myself better and what I wanted creatively; and what I was best at creating.

It was in early Fall when Mike and I began talking about working together. I was feeling the shift in my work and Mike was feeling very similarly after leaving the agency he was at. What we did know was we wanted and needed more collaboration, honesty, and creativity. We felt these were things lacking in the branding and design world. After Mike working at an agency and me feeling creatively complacent, we both felt it was time to rethink the business. This all began while leaving for Europe and starting work on Clyde Oak. Like I said last week, Clyde Oak was a huge part of what solidified our new business. It was the catalyst that we needed to make this huge change and shift.

After returning from Europe it was a whirlwind with Texas, Seattle, Christmas, home, visitors, and then Alt Summit. The whole time Mike and I would question, rethink, and ask ourselves what we wanted, why we do this, what makes us crave to stay up late working almost every night. We wrote down words like creative freedom, passion, vision, innovation, story telling, and mold breaking, but nothing seemed to come together the way we felt good about. We also felt that Hitch was working, but neither of us had a deep connection to it.

It was during Alt Summit that the big a-ha happened. Multiple times as I handed my card to people I felt like gosh this isn’t me anymore…I am not coral pink, I am not this kind of whimsy. Instead I am tomboy, I am earthy, I am real, I wear a lot of denim, and I like black and navy and white. I also had multiple people ask me if I owned a wedding business, which is completely understandable and I am BEYOND thankful for the 5 people who asked me that because it made me go “Oh God no” in my head enough to get real about the name Hitch and this new business we were building.

Then it was Stefan Sagmeister…that man….remember me talking about him here? Well he made me realize how blind I was and how much I was over thinking.  How I was caught up in what other’s thought and how unhappy that was making me with my work and business. I realized then and there Hitch had to go. We needed to let go of it all, listen to what has been there all along, and go for it. Yes I cried in that trailer for the Happy Film because for the first time I felt like someone put words to what my heart had been telling me all along. It just so happened that Mike had snuck in the back during Stefan’s talk (shh!) and heard and saw most of what I had and had a similar reaction. It was at that moment that it all changed for both of us.

Announcing Wild Measure | The Fresh Exchange

The next few days after returning home Mike and I were consumed with everything that had come to light. Mike and I talked about all the same things as we did prior to our moment of enlightenment but now we did it with a freedom and openness we had not before. I finally felt like I could really be honest with myself about what makes me passionate, why I want to do this, and the kind of work we wanted to produce. What came out was simple.

1. We are passionate about telling a story and bringing the rawness of a lifestyle brand to life.
2. We are not just designers but we are brand builders and tastemakers
3. We are inspired by passionate entrepreneurs who are willing to take a risk to challenge what exists, define a new taste in the market, and alter their community by doing something good and doing something big.

What it all came down to was that we are not inspired by the time we spend behind the computer but by the time away from it. This means our most inspired moments as creatives have not come from the content we consumed online or from the design community; but from living, traveling, exploring, and experiencing.  We realized we want to build a business that encourages life, change, community, gorgeous design work, and collaboration. This means we want to work with businesses that expect the same and we want to partner with people who do amazing work and expect great things from themselves.

After figuring out the business we wanted to build, we then set out on a mission of creating a new name…many of you have been there, done that, and probably drank as many bottles of wine as we did so I am sure you know the pain and struggle that comes with name creation. I wish I could tell you there was a formula of how we produced a name, but what it came down to was thinking of what we had defined for our business to be and what we defined we are not. We wrote down hundreds of names and bought about 5 URLs I think. Mike was fighting wanting something safe and I was the one saying no let’s do something crazy, let’s think bigger, and he will tell you how crazy and uncomfortable it all was for his agency mentality he was used to. Many times he thought of a name and I would go to bed and wake up and say no that’s not it let’s let go more, let’s dream bigger, crazier, wilder.

It finally happened one night after cooking a good meal and drinking a great bottle of wine. We kept asking ourselves what is the common thread with the clients we have and the clients we want? What we came to was that they all are taking a Wild Measure. They are risking it all to chase a passion no matter what someone else says, and we want to be the ones to come alongside and work to make that passion a reality. We fell in love with these words because we know it what means to do just that. We have risked it all to chase what we believe in and we have been told it won’t work. We have given up certain things to do what matters most to us; bring to life the vision and ideas of the risk takers of this world. Taking a Wild Measure is the act of listening to your heart and going after what you believe in and what you feel called to do. But nothing great is created by just repeating what has been done.

From that evening on we have felt that it all had come together and we saw the culmination of the last 10 years we have been chasing our dreams of being designers and story tellers to reach the right path. We felt it had all finally fallen into place.  We know what we are building is not for everyone, but we what hope is that we will begin to inspire more people to find the guts to take a Wild Measure and to be more passionate as they see the brands we do build and the work we produce. We hope to encourage more collaboration and educate more about what it means to build community, lifestyle, and a brand in a more raw and honest way than we think it has been done before. We have big ideas and dreams and we know we ourselves are taking risks, but we kind of thrive on it.

Over the next few months Wild Measure will begin to unfold more of the ideas that have been living in our souls for years. And hopefully by Summer a new website… We will be rolling out 4 new brands we have been working on since the beginning of the year or longer and we feel for the first time in our creative lives that our work is going where we always dreamed it would. We want to share more on this, the people that inspire us, the choices we make, and how to truly take a wild measure in the next few months. Till then go and follow along on facebook and twitter !

Thanks for the all the love you all give us and for the encouragement. Without your support I sometimes don’t know how Mike and I would be as brave as we are with these types of things. Thank you! Thank you! 100 times thank you!

58 Comments

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  1. Erica

    Congrats on the leap! You are such an amazing inspiration. I look forward to hearing more about your new endeavors and adventures!

  2. good for you! this sounds amazing and like a dream come true!

    I need people like you guys :)

  3. Congratulations to you both! To echo other commenters words, you are such an inspiration. Thank you for sharing the creation story with us. I hope to produce something so genuine and beautiful one day. Best wishes with everything to come! :)

  4. So excited for all of this! I love to see people fight for the life they want to live and what they want to be doing. I can’t wait to see what happens for the two of you and the new project. Congrats! xo

  5. I love love love this – the name, how thoughtful your approach is, and this post.

  6. Congratulations Megan! I am looking forward to reading more about where Wild Measure takes you and Mike. It’s inspiring to read about couples who work together and how you choose to push forward with a new branding experience.

  7. I am so so so excited for you guys! A big congratulations and I cannot wait to follow the development and see the growth (and possibly work together!!)

  8. So excited for this and for you and Mike. I can’t wait to see what you will do next!

  9. Congrats you two! Can’t wait to see how Wild Measure unfolds and where it’s going to take you both. In love with it all.

  10. Congrats Megan! Really proud of you for following your heart and doing what you truly love. Can’t wait to see where this adventure takes you!

  11. wow! congratulations to you both! excited for what’s to come.

  12. Congratulations – how exciting! Looking forward to seeing things develop. Reading about your experience is inspiring to me as someone who’s been trapped in a cubicle for years and is finally dreaming of letting my creative work bud and grow.

  13. CONGRATS!!!!! What exciting news. Happily following along, and can’t wait to see more, Gilgers! You two make a perfect team!

  14. It’s always exciting to see other couples going after their dreams together. You do great work and I know you’ll continue to grow and become even better in the future. I look forward to reading/hearing all about it. Best of luck and our prayers are with you!

  15. Congrats & best of luck! Your words and raw enthusiasm are beyond inspiring. I can’t wait to see more from Wild Measure. Your drive and passion will be contagious in this venture, I’m sure of it.

  16. Congratulations, you guys! This is so wonderful and inspiring and exciting and I can’t wait to see where it takes you two. xoxo

  17. Wow, this is awesome. Thanks for sharing your process with us too, because it’s so fascinating and relatable. I can’t wait to see what you two do. Congrats! Time for more wine!

  18. Wow. I just started following this blog about a month ago. It is great that you are growing your business, but so many names. You are Hitch Studio, then Fresh Exchange. Now you are Wild Measure. So confused. With a following built up to Hitch Design Studio, you could have easily made it a division of it. Just as a company that is going to help others out with Branding, I would stress consistency among your work. I’m still confused as to what the Fresh Exchange means to your businesses or multiple brands, but I’m curious to see where this goes.

  19. Hi Julie. Thanks for your comment and thoughts and I can see how this can be confusing. Hitch Design Studio was the business I launched with 4 years ago and have been working under. The Fresh Exchange was simply my personal blog, which overtime ended up turning in to a large part of my business to the point that changing the name did not feel right. This post is not about starting a new company but transforming Hitch Design Studio into our new business, Wild Measure. A lot has changed in the last 4 years since I began my business and it only felt right to move forward with a whole new direction. I can see how this may seem confusing, but it is the right thing for us and what we are doing. Hitch Design Studio no longer exists and our LLC has changed to Wild Measure. The Fresh Exchange is our blog that is a division of our design business which is now Wild Measure. We never want the two things connected fully because to us they have different purposes and goals. I hope that is more clear and I am sorry for the confusion. Thank you for following along on our adventures.

  20. haha thanks Nikki!!!

  21. Thank you!!! Start doing :) I promise it will show you how to go where you are supposed. Happy Monday!!

  22. Thank you Kate!!!

  23. Awww Thanks!!! It has been a long time coming and a lot of hard work and questions. Doing something new is never easy but it is sure rewarding!!! xoxo

  24. I love this bold move! Congratulations Megan & Mike! This soooo makes me want to join your wild adventure ;)

  25. SO excited for you Megan! This is wonderful news and I can’t wait to follow along on the adventures!

    Congrats!!!

  26. Katie

    I absolutely love your idea of community and what you’ve created with Clyde Oak and staying American Made. Actually the whole thing rocks!

  27. I honestly look forward to watching what you do with this exciting idea. You’ve taken the leap. You already know how to fly. Hope it’s a beautiful ride for you.

  28. Congrats to you both! This sounds awesome and I can’t wait to see all the amazing creative work that comes out of this. Three cheers for realizing when you need to move on from old endeavors and tackle ones that better fit into your evolving life/aesthetic

  29. Beyond excited for you guys! Cheers to new adventures :)

  30. I am So so SOOOO very excited for and inspired by you both today! Love that I will get to continue to follow along here, and now will be dreaming even more intentionally about the day I’ll be able to hire you for my own projects! Well done, and Big Hugs! XO

  31. Thanks for being their friend. Let’s get together for tea and hiking again soon. k?

  32. Thank you so much Jessie!!! I saw your face in an ad for Lucky Fab the other day and thought of you and all you are doing. Thanks for the encouragement and excitement for what we are doing it means a lot. XOXO

  33. Congrats Megan! I love the logo, and this post is seriously mesmerizing and giving me the chills. The way you’ve stayed true to yourself and gone after what you believe in, even if that belief is just in your gut, is truly amazing. I wish you all the best of luck with everything that you two do (not that you need it—you’re already going great places!) xoxo

  34. Congrats Megan (and Mike!) I’ll be watching to see how things go (I’m sure you’ll do great). I’m a designer as well and can definitely relate with some of the feelings you mentioned – creative complacency, feeling like you’re more than just a person who pushes pixels, etc. I commend you both for spreading the good word about what I like to call “Big D design”. It’s truly beneficial to the whole community when more people work with talented, holistic design thinkers. Keep up the good work! I hope we cross paths someday.

  35. Awesome. My stint in the agency world and my wife’s design work have matured over the last few years. Our conversations have turned to exactly this model and we’ve been brainstorming a lot.

    We just had a 2 hour conversation over lunch.

    Then saw this post.

    Time to start making strides!

  36. Congratulations! This is so inspiring. Wishing you the best! Very excited to see what’s coming.

  37. What I love about this move is that it oozes fresh and new and risk and passion. Sometimes the design-y, bloggy world can end up being self-referential and a closed loop of the same look and the same inspiration. Too much web and not enough living.

    This is all super inspiring and I can’t wait to see/read where it goes!

  38. Megan (& Mike) – This is incredible and exciting news! I’m so thrilled for you guys and can’t wait to see the rest of things unfold! You two are certainly a talented pair and I’m positive you’ll put thoughtful and inspiring creative work out into the world. :)
    x

  39. Congrats Megan! This sounds so exciting. I can’t wait to follow along on this new adventure.

  40. Yes! This is amazing.

    I have been such a big fan of your creativity, energy, and spirit, and I know what it is like to fine tune what you’re doing into a focused energy. William + I will probably do that many times over the life of our business!

    It’s an amazing thing to work side by side with your spouse—not everyone can do it! But those of us can get to live a very special life where our work and love and play and creativity are all intertwined.

    You guys will do great. I can’t wait to see what you continue to grow!

    xoxo
    J.

  41. so, so, so fantastic! i’m so happy i was sitting beside you during that very impactful lunch! it’s changed everything for me too! lots of love and success to both of you – d. xo

  42. Wow! This sounds so great! I really admire both of you for following your passions. And thank you for outlining the process by which you made this decision. It helps newbies to the blogger/online business world like me so much to hear your honesty about making your dreams be your goal. It’s so easy to get caught up in the self-promotion and SEO game that you forget about making your content 100% your own. So thanks for that reminder! Can’t wait to watch it all unfold!

  43. Makes me think of stallions, railroad tracks, lakes, and mountains…love your new look and congrats on your new journey!!

  44. This is what it [life] is all about, you’ve inspired an already inspired person even more. Thank You!

  45. Megan, I just came across you and your blog via Twitter, and I’m so glad I did. I enjoyed reading this post so much that I read it twice. Great inspiration to entrepreneurs, bloggers, and lifestyle enthusiasts! I love the blog you have here and the name and concept for Wild Measure. You describe the concept of your new brand (as well as the development process) perfectly and left me feeling intrigued. You’re a natural storyteller which is something I hope to emulate in my own blog posts at some point. I’ll be following and look forward to seeing Wild Measure take form.

  46. “This means our most inspired moments as creatives have not come from the content we consumed online or from the design community; but from living, traveling, exploring, and experiencing.” Amen. Congratulations on taking the leap, and I hope the new venture is a raging success.

  47. couldn’t be prouder of you two. i am constantly inspired by your drive, passion and commitment to following your true path. keep it up friends. nothing but amazing things ahead! xoxo!

  48. THanks so much Melinda!!! So glad you found me :)

  49. haha those are all amazing things!!!! Thank you Bethany!!

  50. Ryan thank you so much!!! We miss you guys and know that you all have inspired much of this journey of discovery as well!

  51. haha yes that was the best moment…not to mention we had finally relaxed right after speaking. Miss you Danielle you are amazing and so glad we shared such a pivotal moment of the year together.

  52. Thanks Maia!!!

  53. It’s so good to hear from you Jessica! Working with your partner is a beautiful thing when it all works right. Thanks for the love and encouragement. We love what you all do so let’s both keep chasing that wild thing we are passionate about.

  54. Congratulations to you both! Wild Measure sounds fantastic. I’m so happy that you’re just going for it. I love that about you. :)

  55. Congratulations, dear! I can’t wait to see what y’all do with this.

  56. Hell. Yes. This is the kind of passion that can’t be knocked off. This is the kind of dreaming that makes the pie bigger. That makes the world a better, more abundant place to live in. Seriously. So excited for you guys. I love the name too – so very you. XO

  57. This is so inspiring. I am so excited to follow along.

  58. […] there, you can tell she found her home, and she launched Wild Measure and the rest is all recent […]

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